The problem
Enquiries came in through the website and then waited for someone to re-type them into the accounting system before a quote could go out. Busy weeks meant slow quotes, and slow quotes lose jobs.
The old site also ranked for very few of the suburbs and services the business actually covers.
What I built
Enquiry to draft quote, automatically
The quote form sends each enquiry to an n8n workflow. It builds a draft quote in Xero with the job details and photos attached, and sends the customer a branded confirmation email.
A fast site the team can edit
The site runs on Next.js with a headless CMS, so the team can edit pages without a developer.
240+ local pages that are actually useful
Each service and area has its own page with its own content and fast load times, so people searching nearby find the business.
Ready for AI search
The site ships with an llms.txt file and instant indexing pings, so search and answer engines pick up changes quickly.
How it runs
The core loop, from the moment something happens to the moment it is handled.
How it runs: Enquiry, then Draft quote, then Branded email.
What changed
- Every enquiry now lands in Xero as a draft quote, ready to review and send. No re-typing.
- Organic clicks rose 52% in under two months after launch.
Awesome experience, very professional, highly recommended.
Under the hood
- Next.js front end
- Strapi headless CMS
- n8n workflow automation
- Xero API
- Structured data, llms.txt and IndexNow
- Docker deployment
Want something like this?
Automation
Forms, CRM, accounting, email and AI connected, so routine work happens without anyone re-typing it.
AI consulting
A straight answer on where AI is worth using, what to build first and what it will take.
Related guides
Guide4 min read
n8n + Xero: turning website enquiries into draft quotes
How to connect a website quote form to Xero with n8n, so every enquiry becomes a draft quote with photos attached and a confirmation email. No re-typing.
Questions about Strip It Out
Straight answers. If yours is not here, ask me.
Ask me directlyI read and answer every message.Why n8n for the quote automation?
The workflow is a clear sequence across a form, Xero and email, which is exactly what n8n is good at. The client can see each step, and changes do not need a code deploy.
Does a person still approve quotes?
Yes. The automation prepares a draft in Xero. Someone checks the details and price, then sends it.